A calmer inbox
Email systems that sort, prioritize, and help draft replies so you can focus on what needs you.
Veteran-owned
Less busywork.
More time for your business.
Simple automations, connections, and AI helpers, built from the systems your business already runs on and set up for you, without the technical headache.
Tell us about your businessWe’ll review it and get back to you, usually within one business day.
Your systems, working togetherExample workflow
A new inquiry comes inFrom your website or inbox
The details go where they belongContact saved. Team notified.
Your next step is readyReply drafted. Follow-up scheduled.
One less thing on your list.Built around your business
Built around your businessWorks with the systems you already runSet up and documented for youPractical projects. Clear outcomes.
Haymarket, VA
What is Derival?
Derival is a Haymarket, VA small-business automation service run by Matt Blaser. The name comes from what we do: we derive practical solutions from the systems a business already runs on. That means simple automations, connections, and AI helpers (inbox sorting, form-to-CRM, lead follow-ups, receipt tracking, AI voice agents) for owners without a tech person, serving Haymarket, Gainesville, Manassas, Warrenton, and Northern Virginia.
01 / What we set up
Small fixes. A lighter workload.
Start with the repetitive work that slows you down. Build a simpler way to get it done.
Connected systems
Connections between your forms, CRM, spreadsheets, calendars, and the other systems your business already runs on.
Lead capture & reminders
Simple bots for lead capture, notifications, and reminders that keep things moving.
Receipts & expense tracking
Collect receipt details, suggest expense categories, and prepare summaries for you to review.
AI voice agents
We set up an AI voice agent that answers your line, handles the common questions, and lets you know about callers who need you.
Practical systems that reduce repetitive work.
02 / What this can look like
Everyday tasks, simplified.
Illustrative examples. The details depend on your systems and how you work.
Following up on a new inquiry
The manual work
Copy contact details into your CRM, write a reply, and remember to follow up.
A simpler process
A form sends the details to your CRM, prepares a reply for your review, and creates a follow-up reminder.
Less copying between apps. A clear next step for each inquiry.
Keeping up with expenses
The manual work
Collect receipts from your inbox and enter them into a spreadsheet one at a time.
A simpler process
Receipt details go into a review sheet, with suggested categories and a weekly summary to check.
One place to review expenses, with fewer manual entries.
Built for small businesses
You shouldn’t need a full-time tech person to make your systems work.
For small business owners and teams who are tired of repetitive work and want things to run more smoothly, without hiring a full-time tech person or learning a dozen new apps.
03 / How it works
One process at a time.
You’ll get a clear scope and timeline before work begins.
We look at what’s taking time.
We pick one process that’s costing you time and identify where automation can help.
We handle the technical part.
We build the automation around the way your business already works, using the systems you already run wherever we can.
You’re ready to use it.
You get a working system, clear documentation, and the confidence to put it to work.
The person behind Derival
Meet Matt.
We’re a veteran-owned business.
Derival was founded by Matt Blaser, an electrical engineer and Army veteran.
We’ve always liked figuring out how things work and finding a better way to do them. That carries over into the systems we manage for Matt’s wife’s photography business and our rental business. There’s a lot that goes into running a small business, and doing the same admin tasks over and over gets old.
That’s why we started Derival. The name says how we work: we derive solutions from the systems a business already runs on, instead of piling on new software. We enjoy helping business owners connect those systems, cut out repetitive work, and find useful ways to use AI. We want to build things that are easy to use and actually worth the time and money you put into them.
Before we start
Know what you’re getting.
We’ll agree on the work, costs, timeline, and handoff before you commit.
A clear plan first.
We start with one process. Your proposal will spell out what we’ll build, what you’ll need to provide, how we’ll check it works, and what’s included in delivery and support.
What does a project cost?
It depends on what you need. After a free 20-minute process review, we'll send you a scope and quote before any work starts.
Will I need extra software subscriptions?
Maybe. We’ll build on the systems your business already runs on where we can, and flag any extra subscription or usage costs up front.
Who owns the accounts and systems?
You keep control of your business accounts. We’ll explain what you’re getting and which outside services it needs before we start.
What happens if something breaks?
Get in touch and we’ll work out what needs fixing. We’ll agree up front on included support and what extra maintenance would cost. Connected apps sometimes change, so updates may be needed.
Do I need to understand the technical side?
No. We’ll walk you through how it works and leave you with instructions you can refer back to.
Get in touch
Tell us about your business.
Share what you’d like help with. We’ll read it and get back to you, usually within one business day. If it looks like a fit, the next step is a free 20-minute process review.
[email protected] · Haymarket, VA